How to Increase Your Average Playtime on Steam

How to Increase Your Average Playtime on Steam

If you are a game developer or publisher, you probably know how important it is to keep your players engaged and satisfied with your games. One of the metrics that can measure this is the average playtime, which is the total amount of time that players spend playing your game divided by the number of players.

Average playtime can reflect how fun, challenging, and rewarding your game is, as well as how well it retains its players over time. A high average playtime can also boost your game’s visibility and ranking on Steam, as well as increase your chances of getting positive reviews and word-of-mouth recommendations.

So, how can you increase your average playtime on Steam? Here are some tips and best practices that you can apply to your game development and marketing strategies.

  1. Design your game with replayability in mind. Replayability is the ability of a game to offer different experiences and outcomes each time it is played. This can be achieved by adding elements such as branching narratives, multiple endings, procedural generation, random events, choices and consequences, mod support, and so on. Replayability can keep your players interested and curious about your game, as well as encourage them to explore different paths and possibilities.
  2. Add more content and features to your game. Content and features are the main components of your game that provide value and enjoyment to your players. They can include things such as levels, maps, characters, items, weapons, skills, quests, achievements, modes, etc. Adding more content and features to your game can increase its depth and variety, as well as give your players more reasons to keep playing and discover new things.
  3. Update your game regularly and communicate with your players. Updating your game regularly can show your players that you care about their feedback and that you are committed to improving your game. Updates can include bug fixes, balance changes, performance improvements, quality-of-life enhancements, new content and features, etc. Communicating with your players can help you understand their needs and expectations, as well as build trust and loyalty with them. You can communicate with your players through channels such as Steam forums, social media, blogs, newsletters, etc.
  4. Create a community around your game. A community is a group of people who share a common interest or passion for your game. Creating a community around your game can help you foster a sense of belonging and engagement among your players, as well as generate positive word-of-mouth and organic growth for your game. You can create a community around your game by providing platforms and tools for your players to interact with each other and with you, such as Discord servers, Steam groups, wikis, fan sites, etc.
  5. Offer incentives and rewards for playing your game. Incentives and rewards are things that motivate and gratify your players for playing your game. They can include things such as discounts, freebies, giveaways, contests, events, leaderboards, badges, etc. Offering incentives and rewards for playing your game can increase its appeal and value to your players, as well as stimulate their curiosity and competitiveness.

These are some of the ways that you can increase your average playtime on Steam. Of course, there are many other factors that can affect how long and how often people play your game, such as genre, theme, style, quality, price, etc. Ultimately, the most important thing is to make a game that you are proud of and that you enjoy playing yourself.

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